A recent study by Mindset Media reveals that personality is a more effective predictor for media consumption behavior than traditional demographic signifiers like age, gender and income.

As reported by Beth Snyder Bulik for AdAge, Mindset surveyed over 5,000 people using 21 elements of personality including leadership, openness, perfectionism and dynamism, as well as traditional demographics. The findings were interesting. See the full article here.

What happens after you’ve combined traditional demographic data and personality indicators to determine your marketing direction? You spend a lot of your marketing budget trying to get consumers to call, click or visit. But what happens to your marketing messages after that?

That’s where Point-Of-Entry Marketing comes in.

A point of entry is any portal through which people access your business or organization, such as your telephone, your website, and your front door. Point-Of-Entry Marketing picks up where your mass marketing leaves off and provides a smooth transition into your business or organization.

No matter what demographic or personality profile your customers fit into, you can reach them with your most important messages at a time when they are ready to buy – when they’ve called you, visited your website, or come to your location.

And the best part is, it’s cost-effective because you already own the medium. You don’t have to buy air time on your phone lines; there are never any competitors’ messages playing in your lobby or your store; and no one else can put their sale information on your website.

Learn more about Point-Of-Entry Marketing here.