In an August 25th Wall Street Journal online article Renee Schultes reminds readers that “cutting advertising and promotion spending to protect margins is a natural reaction in tough times. But consumer-staples groups should think twice: Regaining sales momentum can take many years to correct” and that “sales momentum is costly to rebuild.”
Schultes also refers to “Deutsche Bank’s analysis of 30 large U.S. and European groups over 15 years” and how it “suggests consumer-staples companies that increase advertising spending deliver sales growth 30% faster than peers.”
She concludes noting that “in a weak consumer environment, where the fight for market share will be intense, companies should resist the temptation of going for the easy option of sharp cuts to advertising budgets.”
Have any of your customers ever seemed surprised to hear that you offer a certain service? After their mouths fall open a little bit they may ask “When did you start doing that?” 
When the economy took a dive a few years back we used blog posts such as 
I love to-do lists. They help me get things done efficiently, and I derive great satisfaction from crossing off those tasks.
Here’s an anatomy of a marketing nightmare. The folks at Sprint.com were ready to roll out a new and improved website last weekend, planning to flip the switch early Sunday morning. Unfortunately, it didn’t take and the customer portal for the nation’s third largest cellphone company disappeared from the Internet.
If you deal with business-to-business marketing and worry about having the time to generate lots of original content, here’s some good news — readers don’t care. Give them useful information with your own touch and it’ll do just fine.
