The BV Blog

Marketing Thoughts From The Creative Team At BusinessVoice

EVERYTHING YOU’VE ALWAYS WANTED TO KNOW ABOUT JERRY…ALMOST

Thursday, October 9th, 2008

Jerry Brown still doesn’t like talking about the years he spent as one of four conjoined quadruplets…or the farming accident that  brought about  their abrupt separation. ”Finding turtlenecks with four head holes was really tough,” he recalls with obvious pain, “but it was nice to always have three fellas to tell your troubles to.”

You’ll learn about other aspects of  the BusinessVoice president’s life when you read his interview in the October issue of Toledo Business Review.

By the way, Harry, Larry and Barry Brown - Jerry’s once-connected brothers - all work on separate elephant farms in the Niagara Falls area. “We still get together a few times a year,” says Jerry. “Well, we don’t actually get together. You know what I mean.”

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BUCKEYE CHOSE JERRY

Monday, March 24th, 2008

BusinessVoice President Jerry Brown is featured as a satisfied customer in Buckeye TeleSystem’s new “We Chose Buckeye” campaign. Check out Jerry’s TV spot, his billboard, and his web ad.

Jerry is taking full advantage of his new celebrity. He’s signed on to appear on next season’s “Dancing With The Stars,” he’s already penning his tell-all autobiography, and he’s launching his own line of popcorn and spaghetti sauce.

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STRESSING BENEFITS OVER FEATURES

Wednesday, June 20th, 2007

BusinessVoice president Jerry Brown sent me a blog post today about a topic many of us can identify with: trying to buy a product you know relatively nothing about.

It’s called “Excuse me, do you speak English?” and it suggests another way marketers can stress benefits over features to help consumers make good buying decisions and, in the process, create customer loyalty.

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