Posts Tagged ‘best or worst’

Read This BEFORE You Write Your Next Marketing Email

Thursday, June 11th, 2009

So, I got your attention with a compelling subject line, eh?

That’s what some people are getting right, as documented by email marketing specialist Josh Nason in Man Bites Giraffe: Some Awesome (and Awful) Email Subject Lines on MarketingProfs.Com. Nason offers some examples of great emails, and some that are truly cringe-worthy. Among his Do’s and Dont’s:

Don’t discount the importance of the From name. Keep it your company name and not an individual’s name or drawn-out term. In addition, keep your company name out of the subject line: It’s redundant-a waste of valuable real estate.

And this nugget of wisdom on subject lines:

Write a compelling subject line that won’t deceive people. If people aren’t opening it, that’s OK, as you’ll have many more campaigns to intrigue them. If you break the receiver’s trust early, you’ll have to work twice as hard to get it back. Never forget the Golden Rule.

You laugh, you’ll cry and you’ll learn from this two-part examination of what works — and what doesn’t — when you have just a few seconds to catch someone’s attention with your email marketing campaign.

Bookmark and Share

Have A Favorite Super Bowl Spot?

Monday, February 4th, 2008

It was kinda’ backwards this year: the game was great but the commercials seemed a little flat.

Still, I had a couple of favorites, both from the Bud Light folks: “Endorsement” with Will Ferrell and “Breathe Fire.” (I predict Ferrell’s line – “Suck one” - will be the next great catchphrase to sweep the nation.)

You can see all the spots here on the Advertising Age website.

Which spot do you think was best and why? (Please show your work.)

Bookmark and Share

The Best Of “The Worst?”

Tuesday, December 18th, 2007

A local blog has posted a great discussion question that could work in any town – “What’s the worst locally produced TV commercial you’ve ever seen?”

They got lots of nominees, including this one that may take the top prize for mind-numbing repetition in the quest for name awareness (Think “Head On” for teenboy button-mashers.) Still, you’ll probably remember the name for a long while after you see the spot.

Which brings me to my question: what do you want your viewers, readers and listeners to remember about you and your business? Is it a name, a slogan, a particular product or service? Just as we see here, you can make a strong impression in 30 seconds or less when you focus your message. Pick a target — such as your Unique Selling Proposition (here’s our USP) — and then zero in on it in your marketing. Hopefully, your effort won’t make any “Worst Ever” list, but you will be remembered.

Bookmark and Share