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STRESSING BENEFITS OVER FEATURES

June 20th, 2007
by Scott Greggory / BusinessVoice Creative Director

BusinessVoice president Jerry Brown sent me a blog post today about a topic many of us can identify with: trying to buy a product you know relatively nothing about.

It’s called “Excuse me, do you speak English?” and it suggests another way marketers can stress benefits over features to help consumers make good buying decisions and, in the process, create customer loyalty.

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This entry was posted on Wednesday, June 20th, 2007 at 1:13 pm and is filed under Marketing Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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