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Marketing Thoughts From The Creative Team At BusinessVoice
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MARKETING PLUTO

August 24th, 2006
by Scott Greggory / BusinessVoice Creative Director

Maybe if Plutonians hadn’t slashed their Point-Of-Entry Marketing budget by 65% 42 light years ago they’d still be living on a real planet today.

Instead, their tiny ice sphere has just been downgraded to “space pebble” status.

It’s not easy to promote your benefits and maintain top-of-mind awareness within the planetary community when you’re floating on the outer edges of the solar marketplace. The Plutonians knew this, but they dropped their On Hold Messaging program anyway.

Big mistake for such a little place.

(BusinessVoice is proud to be the official On Hold Messaging provider to planet Earth.)

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This entry was posted on Thursday, August 24th, 2006 at 5:40 pm and is filed under Marketing Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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