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Marketing Thoughts From The Creative Team At BusinessVoice
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HEPBURN IS BACK IN BLACK

September 8th, 2006
by Scott Greggory / BusinessVoice Creative Director

The GAP has another great spot on the air, this time for their “skinny black pant.” Using a scene from the film “Funny Face,” they isolate star Audrey Hepburn and set her a-hoofin’ to AC/DC’s “Back In Black.” The spot is innovative, hip and funny, and does a great job of aligning cultural icons Hepburn and AC/DC with the GAP brand. Most importantly, the creative is so enjoyable it keeps me watching until the GAP logo flashes on screen…and looking forward to seeing the spot again!

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This entry was posted on Friday, September 8th, 2006 at 1:59 am and is filed under Marketing Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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