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	<title>The BV Blog</title>
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	<link>http://www.businessvoice.com/bvb</link>
	<description>Marketing Thoughts From The Creative Team At BusinessVoice</description>
	<pubDate>Fri, 21 Nov 2008 16:47:19 +0000</pubDate>
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		<title>FOCUS YOUR MARKETING TO BEAT THE ECONOMIC BLUES</title>
		<link>http://www.businessvoice.com/bvb/focus-your-marketing-to-beat-the-economic-blues/</link>
		<comments>http://www.businessvoice.com/bvb/focus-your-marketing-to-beat-the-economic-blues/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 20:48:37 +0000</pubDate>
		<dc:creator>Bob Seybold / BusinessVoice Creative Consultant</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[economy]]></category>

		<category><![CDATA[focus]]></category>

		<category><![CDATA[marketing plans]]></category>

		<category><![CDATA[sales]]></category>

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		<description><![CDATA[We&#8217;ve talked before about how to grow your business by selling more to your existing customers. And during these economically-challenging times, it seems like that advice is more important than ever, according to the top marketing mind at the nation&#8217;s biggest electronics retailer. From a marketingprofs.com interview with Barry Judge, Chief Marketing Officer at Best [...]]]></description>
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		<title>TURNING NEGATIVES INTO POSITIVES</title>
		<link>http://www.businessvoice.com/bvb/turning-negatives-into-positives/</link>
		<comments>http://www.businessvoice.com/bvb/turning-negatives-into-positives/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 15:09:27 +0000</pubDate>
		<dc:creator>Scott Greggory / BusinessVoice Creative Director</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[Marcia Yudkin]]></category>

		<guid isPermaLink="false">http://www.businessvoice.com/bvb/?p=240</guid>
		<description><![CDATA[Marcia Yudkin is one of my favorite voices in the world of marketing and copywriting. In her Nov. 12th, 2008 newsletter she writes about turning what may be perceived as a negative aspect of a product or service into a positive selling point.
An ad in Writer&#8217;s Digest magazine shows a scene in the woods, with a Marlboro [...]]]></description>
		<wfw:commentRss>http://www.businessvoice.com/bvb/turning-negatives-into-positives/feed/</wfw:commentRss>
		</item>
		<item>
		<title>50% OF RETAILERS: P-O-P TOPS FOR R.O.I.</title>
		<link>http://www.businessvoice.com/bvb/half-of-retailers-say-p-o-p-is-tops-for-roi/</link>
		<comments>http://www.businessvoice.com/bvb/half-of-retailers-say-p-o-p-is-tops-for-roi/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 18:45:56 +0000</pubDate>
		<dc:creator>Scott Greggory / BusinessVoice Creative Director</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[audio marketing]]></category>

		<category><![CDATA[BrandWeek]]></category>

		<category><![CDATA[point-of-purchase]]></category>

		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.businessvoice.com/bvb/?p=235</guid>
		<description><![CDATA[The following piece is by Kenneth Hein. It&#8217;s called &#8220;Study: Brands Sold on Shopper Marketing Programs&#8221; and it appeared in the September 22, 2008 online issue of BrandWeek.
In-store marketing tactics have not only become actively embraced by marketers of consumer packaged goods, many rank it as one of their most effective tools, per a study [...]]]></description>
		<wfw:commentRss>http://www.businessvoice.com/bvb/half-of-retailers-say-p-o-p-is-tops-for-roi/feed/</wfw:commentRss>
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		<item>
		<title>MAKE A BIG MARKETING IMPACT&#8230;WITHOUT SPENDING A DIME</title>
		<link>http://www.businessvoice.com/bvb/make-a-marketing-impact-without-spending-a-dime/</link>
		<comments>http://www.businessvoice.com/bvb/make-a-marketing-impact-without-spending-a-dime/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 20:44:54 +0000</pubDate>
		<dc:creator>Scott Greggory / BusinessVoice Creative Director</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[customer service]]></category>

		<category><![CDATA[economy]]></category>

		<category><![CDATA[etiquette]]></category>

		<category><![CDATA[telephone]]></category>

		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://www.businessvoice.com/bvb/make-a-marketing-impact-without-spending-a-dime/</guid>
		<description><![CDATA[There are many no-cost or low-cost steps you can take to encourage repeat business, build your brand equity, and create a positive and memorable customer experience. One of the most basic is to train or remind everyone on your staff to be a pleasant, helpful human being when using your company’ telephones.
We all know that [...]]]></description>
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		<title>USE MUSIC TO CREATE THE RIGHT MOOD FOR YOUR BUSINESS</title>
		<link>http://www.businessvoice.com/bvb/use-music-to-create-the-right-mood-for-your-business/</link>
		<comments>http://www.businessvoice.com/bvb/use-music-to-create-the-right-mood-for-your-business/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 19:33:45 +0000</pubDate>
		<dc:creator>Scott Greggory / BusinessVoice Creative Director</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[audio marketing]]></category>

		<category><![CDATA[background music]]></category>

		<category><![CDATA[customer service]]></category>

		<category><![CDATA[point-of-purchase]]></category>

		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.businessvoice.com/bvb/use-music-to-create-the-right-mood-for-your-business/</guid>
		<description><![CDATA[Try to imagine the world without music.
Life would not be nearly as rich or enjoyable. And, of course, you&#8217;d have no need for your favorite dancin&#8217; pants.
Music is tremendously important to human beings (including your customers) for many reasons, but among its greatest values is its ability to affect our mood in a positive way. [...]]]></description>
		<wfw:commentRss>http://www.businessvoice.com/bvb/use-music-to-create-the-right-mood-for-your-business/feed/</wfw:commentRss>
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		<title>EVERYTHING YOU&#8217;VE ALWAYS WANTED TO KNOW ABOUT JERRY&#8230;ALMOST</title>
		<link>http://www.businessvoice.com/bvb/everything-youve-always-wanted-to-know-about-jerryalmost/</link>
		<comments>http://www.businessvoice.com/bvb/everything-youve-always-wanted-to-know-about-jerryalmost/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 13:45:13 +0000</pubDate>
		<dc:creator>Scott Greggory / BusinessVoice Creative Director</dc:creator>
		
		<category><![CDATA[Virtual Smoke Break]]></category>

		<category><![CDATA[BusinessVoice]]></category>

		<category><![CDATA[Jerry Brown]]></category>

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		<description><![CDATA[Jerry Brown still doesn&#8217;t like talking about the years he spent as one of four conjoined quadruplets&#8230;or the farming accident that  brought about  their abrupt separation. &#8221;Finding turtlenecks with four head holes was really tough,&#8221; he recalls with obvious pain, &#8220;but it was nice to always have three fellas to tell your troubles to.&#8221;
You&#8217;ll learn about other aspects of  [...]]]></description>
		<wfw:commentRss>http://www.businessvoice.com/bvb/everything-youve-always-wanted-to-know-about-jerryalmost/feed/</wfw:commentRss>
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		<item>
		<title>A-T-T-A-C-K</title>
		<link>http://www.businessvoice.com/bvb/a-t-t-a-c-k/</link>
		<comments>http://www.businessvoice.com/bvb/a-t-t-a-c-k/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 20:21:35 +0000</pubDate>
		<dc:creator>Jessica Miller/ BusinessVoice Creative Consultant</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[budgeting]]></category>

		<category><![CDATA[competition]]></category>

		<category><![CDATA[economy]]></category>

		<category><![CDATA[marketing plans]]></category>

		<guid isPermaLink="false">http://www.businessvoice.com/bvb/a-t-t-a-c-k/</guid>
		<description><![CDATA[In the marketing industry, we’re frequently presented with the task of achieving more bang for less buck, especially in slow economy.
And whether we’re actually in a recession or not, in our current economic state, it’s only natural that business owners are concerned about their bottom lines.
But a slow economy is no reason to slash your [...]]]></description>
		<wfw:commentRss>http://www.businessvoice.com/bvb/a-t-t-a-c-k/feed/</wfw:commentRss>
		</item>
		<item>
		<title>ATTENTION MARKETERS: DO YOU KNOW HOW POWERFUL YOU ARE?</title>
		<link>http://www.businessvoice.com/bvb/attention-marketers-do-you-know-how-powerful-you-are/</link>
		<comments>http://www.businessvoice.com/bvb/attention-marketers-do-you-know-how-powerful-you-are/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 18:46:19 +0000</pubDate>
		<dc:creator>Scott Greggory / BusinessVoice Creative Director</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[environment]]></category>

		<category><![CDATA[marketing plans]]></category>

		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://www.businessvoice.com/bvb/attention-marketers-do-you-know-how-powerful-you-are/</guid>
		<description><![CDATA[I was inspired by this piece from Jacquelyn Ottman. She&#8217;s the founder of J. Ottman Consulting, &#8220;a marketing and new products firm committed to meeting consumer needs sustainability.&#8221;
It seems that, sometimes, we Americans can forget what we&#8217;re capable of doing. During presidential election season, for instance, we invest so much hope in our candidate, as [...]]]></description>
		<wfw:commentRss>http://www.businessvoice.com/bvb/attention-marketers-do-you-know-how-powerful-you-are/feed/</wfw:commentRss>
		</item>
		<item>
		<title>WELCOME TO THE AGE OF COMMITMENT</title>
		<link>http://www.businessvoice.com/bvb/welcome-to-the-age-of-commitment/</link>
		<comments>http://www.businessvoice.com/bvb/welcome-to-the-age-of-commitment/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 14:06:49 +0000</pubDate>
		<dc:creator>Dan Molloy / Guest Blogger</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[sales]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.businessvoice.com/bvb/welcome-to-the-age-of-commitment/</guid>
		<description><![CDATA[Has the time come to adjust the thought process behind your business plan? 
My first job after college in 1973 was in the semiconductor industry. My second job was selling computer supplies door to door in New York City. 
When I think back on that time in my life, I realize that it was pretty [...]]]></description>
		<wfw:commentRss>http://www.businessvoice.com/bvb/welcome-to-the-age-of-commitment/feed/</wfw:commentRss>
		</item>
		<item>
		<title>INVEST IN YOUR BRAND&#8230;AND MORE ONIONS</title>
		<link>http://www.businessvoice.com/bvb/invest-in-your-brandand-more-onions/</link>
		<comments>http://www.businessvoice.com/bvb/invest-in-your-brandand-more-onions/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 05:28:02 +0000</pubDate>
		<dc:creator>Scott Greggory / BusinessVoice Creative Director</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[budgeting]]></category>

		<category><![CDATA[customer service]]></category>

		<category><![CDATA[marketing plans]]></category>

		<category><![CDATA[training]]></category>

		<category><![CDATA[unique selling proposition]]></category>

		<guid isPermaLink="false">http://www.businessvoice.com/bvb/invest-in-your-brandand-more-onions/</guid>
		<description><![CDATA[I love subs. Those five-dollar footlong subs. But the last time I went to the nearby five-dollar-footlong-sub store (the one named for an underground train), they were all out of tuna fish. The last TWO times I stopped in they were out of green peppers. And during my last THREE visits there were no onions [...]]]></description>
		<wfw:commentRss>http://www.businessvoice.com/bvb/invest-in-your-brandand-more-onions/feed/</wfw:commentRss>
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