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Marketing Thoughts From The Creative Team At BusinessVoice
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« WHAT, THE SHELL?
WHAT’S THE HURRY? »

DR. ZZZZZZZZ

July 24th, 2006
by Scott Greggory / BusinessVoice Creative Director

Chrysler’s Dr. Z campaign puts me to sleep, which is hardly the ideal car-buying state. These spots are everywhere and, yet, they are so remarkably underwhelming. The copy isn’t clever, funny or memorable. And, while I’m sure Dr. Z. is a nice guy, he comes across as interesting as wet cardboard on screen. He should be replaced by a talking U-joint that wears a funny hat, or maybe Billy the Chrysler Monkey.

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