Comments for The BV Blog http://www.businessvoice.com/bvb Marketing Thoughts From The Creative Team At BusinessVoice Sat, 22 Nov 2008 07:53:24 +0000 http://wordpress.org/?v=2.6.3 Comment on APOCALYPTIC ADVERTISING by Jessica Miller/ BusinessVoice Creative Consultant http://www.businessvoice.com/bvb/70/#comment-6637 Jessica Miller/ BusinessVoice Creative Consultant Tue, 23 Sep 2008 15:53:42 +0000 http://www.businessvoice.com/bvb/70/#comment-6637 NEWS UPDATE: As reported by AdAge on 9/23/2008, Weiden & Kennedy is parting ways with Starbucks after 4 years. NEWS UPDATE: As reported by AdAge on 9/23/2008, Weiden & Kennedy is parting ways with Starbucks after 4 years.

]]> Comment on HONESTY IS THE BEST PHILOSOPHY by Jessica Miller/ BusinessVoice Creative Consultant http://www.businessvoice.com/bvb/honesty-is-the-best-philosophy/#comment-6499 Jessica Miller/ BusinessVoice Creative Consultant Fri, 09 May 2008 13:18:11 +0000 http://www.businessvoice.com/bvb/honesty-is-the-best-philosophy/#comment-6499 Unilever, Dove and Leibovitz fight back... http://adage.com/article?article_id=126945 Unilever, Dove and Leibovitz fight back… http://adage.com/article?article_id=126945

]]> Comment on HONESTY IS THE BEST PHILOSOPHY by Jessica Miller/ BusinessVoice Creative Consultant http://www.businessvoice.com/bvb/honesty-is-the-best-philosophy/#comment-6488 Jessica Miller/ BusinessVoice Creative Consultant Thu, 08 May 2008 13:44:54 +0000 http://www.businessvoice.com/bvb/honesty-is-the-best-philosophy/#comment-6488 The article can be found here: http://adage.com/article?article_id=126914 The article can be found here: http://adage.com/article?article_id=126914

]]> Comment on HONESTY IS THE BEST PHILOSOPHY by Jessica Miller/ BusinessVoice Creative Consultant http://www.businessvoice.com/bvb/honesty-is-the-best-philosophy/#comment-6487 Jessica Miller/ BusinessVoice Creative Consultant Thu, 08 May 2008 13:43:07 +0000 http://www.businessvoice.com/bvb/honesty-is-the-best-philosophy/#comment-6487 On the heels of this post, there is an article in today's AdAge about Dove's 'Real Beauty' campaign and allegations that the photos of the "real women" were extensively retouched. What are your thoughts? On the heels of this post, there is an article in today’s AdAge about Dove’s ‘Real Beauty’ campaign and allegations that the photos of the “real women” were extensively retouched.

What are your thoughts?

]]> Comment on CAPITALIZATION ON CALL GIRLS by Jessica Miller/ BusinessVoice Creative Consultant http://www.businessvoice.com/bvb/capitalization-on-call-girls/#comment-6410 Jessica Miller/ BusinessVoice Creative Consultant Thu, 20 Mar 2008 13:08:26 +0000 http://www.businessvoice.com/bvb/capitalization-on-call-girls/#comment-6410 The ingenuity is appalling. On one hand, it makes great sense to align your product or company with a sensational story that's generating a lot of media coverage. On the other hand, where does the Marketing Director or CEO draw the line when it come to this kind of salacious association? I mean, yes it's a vodka brand, but no matter what the product is, can a business thrive on these kinds of morally dubious associations? Georgi Vodka's will get its 15 minuted from this stunt...but what does it say about the public if the 15 minutes lasts a little longer than it should? The ingenuity is appalling. On one hand, it makes great sense to align your product or company with a sensational story that’s generating a lot of media coverage. On the other hand, where does the Marketing Director or CEO draw the line when it come to this kind of salacious association? I mean, yes it’s a vodka brand, but no matter what the product is, can a business thrive on these kinds of morally dubious associations? Georgi Vodka’s will get its 15 minuted from this stunt…but what does it say about the public if the 15 minutes lasts a little longer than it should?

]]> Comment on CAPITALIZATION ON CALL GIRLS by Scott Greggory / BusinessVoice Creative Director http://www.businessvoice.com/bvb/capitalization-on-call-girls/#comment-6409 Scott Greggory / BusinessVoice Creative Director Wed, 19 Mar 2008 17:50:32 +0000 http://www.businessvoice.com/bvb/capitalization-on-call-girls/#comment-6409 I'll drink to that! I had the exact same reaction when I read the AdAge piece. You're right, Holly. We're all trying to come up with new ways to draw attention to our clients, but are there no more boundaries of what's morally acceptable? In addition to being marketing professionals aren't we also parents concerned about the landscape we're cultivating for our kids and future generations? I'm no prude, but the idea of shining a spotlight on a prostitute (whose claim to fame is that she happened to sleep with a married politician) and holding her up as some sort of icon that consumers should follow is tasteless and irresponsible. Prostitution is still a crime, right? Adultery is still a violation of God's laws and a pretty lousy thing to do to your wife, isn't it? Yeah, I thought so. Then why would anyone celebrate these offenses? I’ll drink to that! I had the exact same reaction when I read the AdAge piece. You’re right, Holly. We’re all trying to come up with new ways to draw attention to our clients, but are there no more boundaries of what’s morally acceptable? In addition to being marketing professionals aren’t we also parents concerned about the landscape we’re cultivating for our kids and future generations? I’m no prude, but the idea of shining a spotlight on a prostitute (whose claim to fame is that she happened to sleep with a married politician) and holding her up as some sort of icon that consumers should follow is tasteless and irresponsible. Prostitution is still a crime, right? Adultery is still a violation of God’s laws and a pretty lousy thing to do to your wife, isn’t it? Yeah, I thought so. Then why would anyone celebrate these offenses?

]]> Comment on HAVE A FAVORITE SUPER BOWL SPOT? by Jessica Cramer / BusinessVoice Creative Consultant http://www.businessvoice.com/bvb/have-a-favorite-super-bowl-spot/#comment-6385 Jessica Cramer / BusinessVoice Creative Consultant Thu, 07 Feb 2008 14:52:53 +0000 http://www.businessvoice.com/bvb/have-a-favorite-super-bowl-spot/#comment-6385 I like the Sobe Thriller spot...lizzards dancing en masse just does it for me. The funny attention to detail was great from the Sobe 'grillz' on the lizzard's teeth to the flatulent lizzard at the end of the commercial. When you turn the sound up, you can actually hear the business end of the little fire ball. Good stuff. I like the Sobe Thriller spot…lizzards dancing en masse just does it for me. The funny attention to detail was great from the Sobe ‘grillz’ on the lizzard’s teeth to the flatulent lizzard at the end of the commercial. When you turn the sound up, you can actually hear the business end of the little fire ball. Good stuff.

]]> Comment on BEAM ME UP, SCOTTY by Bob Seybold / BusinessVoice Creative Consultant http://www.businessvoice.com/bvb/beam-me-up-scotty/#comment-6373 Bob Seybold / BusinessVoice Creative Consultant Mon, 31 Dec 2007 15:30:14 +0000 http://www.businessvoice.com/bvb/beam-me-up-scotty/#comment-6373 The NPR program "On The Media" did a story on this NYC billboard. Hear it here: http://onthemedia.org/episodes/2007/12/14/segments/90482 The NPR program “On The Media” did a story on this NYC billboard. Hear it here:

http://onthemedia.org/episodes/2007/12/14/segments/90482

]]> Comment on WEBSITE MARKETING & STARBUCKS ARTICLE by Melanie Allen / WebArt Graphic Designer http://www.businessvoice.com/bvb/website-marketing-starbucks-article/#comment-6212 Melanie Allen / WebArt Graphic Designer Wed, 29 Aug 2007 17:24:17 +0000 http://www.businessvoice.com/bvb/website-marketing-starbucks-article/#comment-6212 Love that movie. Nice quote - how did you find that? Or do you have an excellent memory bank. Actually I think there are many products, services that define who a person thinks they are or who they want to be or who they are posing as. Clothing comes to mind for me. There is a new commercial for a cell phone company, if memory serves me, that offers downloading mp3s as a service and the guy who bought the service ended up dressing just like AC/DC's Angus Young because he was able to listen to AC/DC all the time. Hey, it could happen. Ok it's an extreme example of the power of a service and marketing. Makes me start to think about what products/services define me and why I chose one over the other. I'm certainly guilty of being swayed by packaging and presentation. If the product or services is cool and sophisticated does that make me cool and sophisticated, realistically maybe not so much but in my subconscious I'm thinking - why yes I AM. As a side note: For those about to rock I salute you! Love that movie. Nice quote - how did you find that? Or do you have an excellent memory bank.

Actually I think there are many products, services that define who a person thinks they are or who they want to be or who they are posing as. Clothing comes to mind for me.

There is a new commercial for a cell phone company, if memory serves me, that offers downloading mp3s as a service and the guy who bought the service ended up dressing just like AC/DC’s Angus Young because he was able to listen to AC/DC all the time. Hey, it could happen. Ok it’s an extreme example of the power of a service and marketing. Makes me start to think about what products/services define me and why I chose one over the other. I’m certainly guilty of being swayed by packaging and presentation. If the product or services is cool and sophisticated does that make me cool and sophisticated, realistically maybe not so much but in my subconscious I’m thinking - why yes I AM. As a side note: For those about to rock I salute you!

]]> Comment on WEBSITE MARKETING & STARBUCKS ARTICLE by Holly Rains / BusinessVoice Copywriter http://www.businessvoice.com/bvb/website-marketing-starbucks-article/#comment-6209 Holly Rains / BusinessVoice Copywriter Wed, 22 Aug 2007 18:32:12 +0000 http://www.businessvoice.com/bvb/website-marketing-starbucks-article/#comment-6209 In reading the linked article, I was amused by #4, about defining who you are by what you order in public. It also tickled me pink because I remembered this oh-so-fitting quote from the romantic comedy "You've Got Mail": "The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc. So people who don't know what the hell they're doing or who on earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self: Tall! Decaf! Cappuccino!" In reading the linked article, I was amused by #4, about defining who you are by what you order in public. It also tickled me pink because I remembered this oh-so-fitting quote from the romantic comedy “You’ve Got Mail”:

“The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc. So people who don’t know what the hell they’re doing or who on earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self: Tall! Decaf! Cappuccino!”

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