http://www.businessvoice.com/bvb/capitalization-on-call-girls/ Marketing Thoughts From The Creative Team At BusinessVoice Sat, 22 Nov 2008 07:16:36 +0000 http://wordpress.org/?v=2.6.3 http://www.businessvoice.com/bvb/capitalization-on-call-girls/#comment-6410 Jessica Miller/ BusinessVoice Creative Consultant Thu, 20 Mar 2008 13:08:26 +0000 http://www.businessvoice.com/bvb/capitalization-on-call-girls/#comment-6410 The ingenuity is appalling. On one hand, it makes great sense to align your product or company with a sensational story that's generating a lot of media coverage. On the other hand, where does the Marketing Director or CEO draw the line when it come to this kind of salacious association? I mean, yes it's a vodka brand, but no matter what the product is, can a business thrive on these kinds of morally dubious associations? Georgi Vodka's will get its 15 minuted from this stunt...but what does it say about the public if the 15 minutes lasts a little longer than it should? The ingenuity is appalling. On one hand, it makes great sense to align your product or company with a sensational story that’s generating a lot of media coverage. On the other hand, where does the Marketing Director or CEO draw the line when it come to this kind of salacious association? I mean, yes it’s a vodka brand, but no matter what the product is, can a business thrive on these kinds of morally dubious associations? Georgi Vodka’s will get its 15 minuted from this stunt…but what does it say about the public if the 15 minutes lasts a little longer than it should?

]]> http://www.businessvoice.com/bvb/capitalization-on-call-girls/#comment-6409 Scott Greggory / BusinessVoice Creative Director Wed, 19 Mar 2008 17:50:32 +0000 http://www.businessvoice.com/bvb/capitalization-on-call-girls/#comment-6409 I'll drink to that! I had the exact same reaction when I read the AdAge piece. You're right, Holly. We're all trying to come up with new ways to draw attention to our clients, but are there no more boundaries of what's morally acceptable? In addition to being marketing professionals aren't we also parents concerned about the landscape we're cultivating for our kids and future generations? I'm no prude, but the idea of shining a spotlight on a prostitute (whose claim to fame is that she happened to sleep with a married politician) and holding her up as some sort of icon that consumers should follow is tasteless and irresponsible. Prostitution is still a crime, right? Adultery is still a violation of God's laws and a pretty lousy thing to do to your wife, isn't it? Yeah, I thought so. Then why would anyone celebrate these offenses? I’ll drink to that! I had the exact same reaction when I read the AdAge piece. You’re right, Holly. We’re all trying to come up with new ways to draw attention to our clients, but are there no more boundaries of what’s morally acceptable? In addition to being marketing professionals aren’t we also parents concerned about the landscape we’re cultivating for our kids and future generations? I’m no prude, but the idea of shining a spotlight on a prostitute (whose claim to fame is that she happened to sleep with a married politician) and holding her up as some sort of icon that consumers should follow is tasteless and irresponsible. Prostitution is still a crime, right? Adultery is still a violation of God’s laws and a pretty lousy thing to do to your wife, isn’t it? Yeah, I thought so. Then why would anyone celebrate these offenses?

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