If you do any email marketing and want to avoid being blocked, be sure to check out Jordan Ayan’s list of words and phrases you should never use in an email subject line on MarketingProfs.Com (free registration required).
Besides the obvious references to sex, home financing and pharmaceuticals — separately or together — she says there are a number of normal words that can set off the spam filters. Here are a few examples:
- only
- get
- opportunity
- avoid
- compare
- offer
- lose
This looks like a great list to print and post next to the computer. Just be sure to check it every time you’re creating a subject line in an email marketing piece.
Tags: BE-Mail, email marketing, writing