The BV Blog

Marketing Thoughts From The Creative Team At BusinessVoice

Archive for February, 2008

HOSTILE OR HUMOROUS? YOU DECIDE.

Monday, February 25th, 2008

In the February 18, 2008 issue of AdAge, Richard Rappaport laments that today’s advertising has gone to the dogs. And not the cute, furry ones that like to lick your face. He’s talking about the mean, vicious dogs that eat expensive shoes and chew up your new couch.

I’ve seen all the spots he eviscerates, and I must disagree. These spots aren’t malicious, snide or mean. They’re damn funny.

But that’s just my opinion. Decide for yourself.

Watch a few of the spots posted below, and then read the article linked here. Make sure you have your dictionary handy though. Rich’s sense of humor might be the size of a pea, but he has a very big vocabulary.  

And if you like the funny stuff, check out the Humor On Hold section of our website.

FedEx Kinkos Office Meeting

FedEx China

Priceline Taser

Chevy Malibu Jogger

Suzuki XL7

Travelocity Gnome

Cadillac Features

THREE ADDY NIGHT

Sunday, February 24th, 2008

We were very proud to be recognized at last week’s Addy Awards ceremony, presented by The Advertising Club of Toledo. We submitted three On Hold Messaging productions and won three awards - 1 gold Addy and 2 silver Addys.

Our in-house Web division, WebArt, was also acknowledged. They received an Honorable Mention for their creation of the Tuffy Auto Service Centers website

HAVE A FAVORITE SUPER BOWL SPOT?

Monday, February 4th, 2008

It was kinda’ backwards this year: the game was great but the commercials seemed a little flat.

Still, I had a couple of favorites, both from the Bud Light folks: “Endorsement” with Will Ferrell and “Breathe Fire.” (I predict Ferrell’s line - “Suck one” - will be the next great catchphrase to sweep the nation.)

You can see all the spots here on the Advertising Age website.

Which spot do you think was best and why? (Please show your work.)