SOUNDS LIKE GOOD BUSINESS TO ME
Monday, August 13th, 2007If you run a retail business, you should consider the soundscape that your customers experience. Retail psychologist Tim Denison of the British Retail Think Tank tells Time Magazine that noisy environments can turn the volume down on sales. In addition to minimizing the typical noise pollution, (like a loud food blender at the counter or a staff that’s always using their “outside” voices) try to focus on the smart use of sound with the right background music. People’s biorhythms often mirror the sounds around them. A gentle mix of classical music or soothing ambient sounds encourages relaxation and shoppers will slow down. Denison says, “If customers are moving less quickly, they’re more likely to engage with a product and make a purchase.”