The BV Blog

Randy Snow spoke at the Advertising Club of Toledo’s monthly luncheon program Wednesday. He’s the Creative Director at R&R Partners, the agency responsible for the wildy successful “What happens here, stays here” campaign for the Las Vegas Convention and Visitors Authority. While Snow admitted he isn’t the guy who came up with that evocative and very effective slogan, he is the only creative to be on the campaign since the beginning. You’ve probably seen a lot of the great TV they’ve done, but Snow also showed off some of their Vegas print work. Here’s my favorite.

I need to take a short timeout from our regularly scheduled blog to congratulate our hometown baseball team - and BusinessVoice On Hold Messaging client - the Toledo Mud Hens. The boys won their second consecutive Governors’ Cup Championship Saturday, defeating the Rochester Red Wings 10-1 in the fifth and final game of the series. Read the story.

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Is writing part of your job? For more and more people today, the answer is “yes.” Of course, many of these people dread the thought of finding the time to write. They battle with the demons that lurk on a blank page, saying to themselves “I can’t do this!” and imagine spending hours in front of a keyboard just to come up with a few good paragraphs.

Maybe there’s a better way. Writing coach Daphne Gray-Grant suggests:

Just as the cactus thrives in a hot, dry environment, writing thrives in the absence of time. Writing not only can be done quickly; it is better done quickly. That’s partly because, if you’re fast enough, you can usually out-run and out-write the negative chatter in your head.

Grant suggests writing in 10-minute blocks of time. That might be too little time for some people, but the idea has merit. Next time, try writing in multiple short sessions and see if it doesn’t help you be more productive.

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The GAP has another great spot on the air, this time for their “skinny black pant.” Using a scene from the film “Funny Face,” they isolate star Audrey Hepburn and set her a-hoofin’ to AC/DC’s “Back In Black.” The spot is innovative, hip and funny, and does a great job of aligning cultural icons Hepburn and AC/DC with the GAP brand. Most importantly, the creative is so enjoyable it keeps me watching until the GAP logo flashes on screen…and looking forward to seeing the spot again!

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Today, we weighed our heads. Beginning at 3:15, thirteen of our staffers laid belly-up on the floor and placed their noggins on a bathroom scale. (Several employees chose not to participate either because it was not required for insurance purposes or their skirts were too short.)

We learned that there are several keys to determining accurate head weight:
1) No part of the neck or shoulders can touch the scale.
2) The weighee must relax completely, allowing the full weight of the head to rest on the scale.
3) The head must not be chewing gum.

We also learned that…
1) A heavier head is not an indicator of a higher degree of intelligence.
2) It’s easier to kick people when they’re flat on their backs…and far more satisfying.

Here is the head weight breakdown:

Total head weight of the 13 participants = 109 pounds
Average head weight of all participants = 8.38 pounds
Average head weight by department:
Sales = 7.75 pounds
Creative = 8.81 pounds
Production = 8.43 pounds
Accounting & IT = 8.00 pounds

Next week, we’ll measure intestinal length. I offer no predictions, but I will bet that once it’s all said and done, our tape measure won’t smell too good.

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