MARKETING PLUTO
Thursday, August 24th, 2006Maybe if Plutonians hadn’t slashed their Point-Of-Entry Marketing budget by 65% 42 light years ago they’d still be living on a real planet today.
Instead, their tiny ice sphere has just been downgraded to “space pebble” status.
It’s not easy to promote your benefits and maintain top-of-mind awareness within the planetary community when you’re floating on the outer edges of the solar marketplace. The Plutonians knew this, but they dropped their On Hold Messaging program anyway.
Big mistake for such a little place.
(BusinessVoice is proud to be the official On Hold Messaging provider to planet Earth.)