Chrysler’s Dr. Z campaign puts me to sleep, which is hardly the ideal car-buying state. These spots are everywhere and, yet, they are so remarkably underwhelming. The copy isn’t clever, funny or memorable. And, while I’m sure Dr. Z. is a nice guy, he comes across as interesting as wet cardboard on screen. He should be replaced by a talking U-joint that wears a funny hat, or maybe Billy the Chrysler Monkey.
I read in this morning’s AAF SmartBrief that the CBS television network will “stamp 35 million eggs with laser images of its logo” and egg-related puns about its programming.
I’m torn. As a marketer I applaud CBS’s ingenuity. But as a guy who enjoys eating omelets in the privacy of his own home at his advertising-free kitchen table, I’m a little creeped out. How far is too far? How deep into our personal lives should marketers venture? Do we really need to be reminded to catch the season finale of “Two And A Half Men” as we crack open our quiche eggs? Which begs another question: do “Two And A Half Men” even eat quiche?
Today is 7/11. In celebration, I took our entire Creative department out for a Big Gulp and a carton of Marlboros.