13 Steps To Get Started Marketing With Twitter
July 7th, 2009by Bob Seybold / BusinessVoice Creative Consultant
So everyone’s telling you to get started marketing with Twitter. Easier said than done, right? Actually, it is easy when you use the 13-step approach offered here courtesy of Debra Ellis and her MarketingProfs.Com article on how to Use Twitter to Attract Prospects and Engage Customers:
1. Create 50-100 tweets that fit your brand and objective. Keep them to approximately 120 characters so they can be easily retweeted (re-posted by others). In the case of the gardening example, tweets could range from planting times to frost warnings.
2. Open your user account with your business name as your user ID. Complete the profile, including the bio, and include the names of all those who post. People connect with people best. You want a personal connection. (Don’t panic. This doesn’t mean that you will be having tea with your followers… unless you want to.)
3. Add an avatar. Some choose to use their corporate logo, whereas others use their own photo. Choose what feels right to you and fits your brand.
4. Create a unique background that represents your company. There are services available to do this, but you can do it in-house. You want it to have the same look and feel as your corporate website. Make sure that the background-text details are visible on different types of monitors. Not everyone has the latest and greatest technology.
5. Determine the best days to tweet. These would be the days that your customers or prospects are most likely to be online. Select a scheduler to post your tweets. Remember that the world is open 24/7. As Alan Jackson and Jimmy Buffett remind us, it’s five o’clock somewhere. Running the tweets for an 8-12-hour cycle and then repeating them expands your coverage.
6. Make sure that some of your tweets have links back to your website. Make it easy for people to find you. Don’t expect them to go to your profile for your link, and don’t overdo it. If every tweet has a link, people resist following you.
7. Start the Twitter test. Consistently tweet for a minimum of 30 days (90 is better). Watch your traffic and sales to ensure that you’re receiving a return on your investment. At the end of the trial period, decide whether to continue or quit.
8. Don’t be a hit-and-run tweeter. Check in periodically on the days that your messages appear for comments, retweets, and new followers. Respond when appropriate. The idea is engagement, not blasting.
9. Resist becoming addicted to Twitter. Your objective is to create and enhance relationships, not be tethered to an electronic device.
10. Always remember that your tweets are a reflection on your brand, and they are permanent. Twitter has a delete option, but the tweets still show up in a search.
11. Don’t worry about the number of people following you. Think about the quality. When I first started acquiring followers, most were “get rich quick, let me tell you how for the low price of” marketers. I noticed that if I didn’t respond to their tweets, they stopped following me within a week. I’m sure that those who follow me will always include similar folks, but my focus is on the people who read my tweets and connect with me.
12. Have fun. You are meeting new people, broadening your horizons, and hopefully gaining new customers. If that isn’t fun, you are in the wrong business.
13. Ask for help if you are unsure how to proceed. There are people available to guide you.
