Marketing Tips - #4
 

Are You Lying To Your Customers?

For many marketers, defining their company’s Unique Selling Proposition can be tough. But what can prove even tougher is living up to that USP. Your Unique Selling Proposition is your promise to the marketplace. It’s a proclamation of who you are, what you will do, and how it’s better or different from the way others do it. But in order for it to be the powerful marketing tool it can be, it has to be your company’s gospel. Every employee must know the USP and execute it on a daily basis. If current or potential customers notice a wide enough gap between your USP and their actual experience with your company, their perception of you can quickly take a nose dive. If you promote your friendly service, give friendly service...always. Keeping your marketing promises can do wonders for your brand and your long-term success.