Client Profile: C.O.R. Packaging and Box
 

The Client

C.O.R. Packaging and Box
Toledo, Ohio

For nearly 30 years, C.O.R. Packaging and Box Company has supplied their clients with the broadest selection of packaging materials and industrial supplies available from a single supplier.

They pride themselves on their huge inventory. It’s so extensive that many customers have come to use the C.O.R. warehouse as an extension of their own facility. That has enabled many of C.O.R.’s customers to free up valuable floor space for revenue-producing activities.

The team at C.O.R. Packaging and Box knows their clients are busy, so they make it easy for clients to purchase all of their packaging, maintenance, and industrial supply items from one, competitively priced source.

C.O.R. is committed to providing their clients with more than just the right products. They make it their priority to ensure their clients’ shipping and packaging operations run efficiently and meet the needs of their customers.

C.O.R.'s most important marketing goal is to build on its reputation for reliability and ingenuity. So, they market from the inside out, establishing client relationships through constant account supervision, focusing on every contact from delivery to invoicing with meticulous attention to detail. This type of engagement earns them great client feedback and perpetuates C.O.R.'s popularity via strong word-of-mouth.

Mike Cooper, the VP at C.O.R., detests being on hold in silence, and wanted to provide his callers with a better experience. Science has long indicated that humor increases retention and recall, so we talked with Mike about integrating humor into his On Hold Marketing productions. He liked the idea. So we combine C.O.R.'s most important marketing messages with funny stories, interesting trivia, and humorous personnel profiles.

C.O.R.’s other marketing efforts include a website - www.corpackaging.com - print advertising in trade publications, and print catalogs. They’re getting ready to launch an online catalog and online ordering platform, and will be branching out into a broadcast email program.

In the last 30 years, the packaging industry has become more competitive. C.O.R. has created a niche in the market by combining its primary products - corrugated materials - with complementary products, such as packing supplies and industrial supplies.

Looking forward, C.O.R. will continue to solidify its reputation as an innovator and work toward expanding its geographical market share further into Indiana, Michigan and Pennsylvania by making products available online, adding solutions experts, and expanding its fleet for product delivery.

"BusinessVoice has helped us engage our clients and provide them with a pleasant experience while they're waiting to speak with our account managers. Our clients always have positive things to say about our messages, and frequently ask us to put them back on hold so they can finish listening." - Mike Cooper, V.P.

"Working with BusinessVoice is great. I'm always surprised at how much research they put into learning about our industry and crafting our messages." - Mike Cooper, V.P.