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BE-Mail
What Is BE-Mail?
BE-Mail (BusinessVoice E-mail) is an email marketing program that allows you to stay in front of your current customers and prospects. By delivering your most important marketing messages to targeted inboxes, BE-Mail builds trust, brand recognition and top-of-mind awareness of your company, products and services, all while encouraging a specific response, and all for pennies or less per impression.
Look at These Numbers
In October of 2008, ROI Research of Lancaster, Pennsylvania conducted a survey of more than 1,500 people for the marketing firm Epsilon. ROI concluded that “the benefits of permission-based email marketing campaigns extend far beyond e-commerce transactions and have a significant impact on purchasing behavior and consumer loyalty.” The study also showed that customers are more likely to buy from companies that marketed to them via email.
Here are the key findings from the ROI Research / Epsilon survey:
- 57% of consumers have a more positive impression of companies once they receive email from them;
- 40% said that simply receiving a company’s email increases the likelihood that they’ll make a future purchase from that company;
- 71% remember a company’s email communications when making a purchase at the company’s website;
- 50% said they’re more likely to buy products from companies that send them email, whether their purchases are online or at the place of business;
- One-third said they usually visit sites directly instead of clicking on an email link.
Why Do You Need BE-Mail?
How many of your customers make a single purchase then never return? How many of your prospective customers visit your website once but never come back? How many simply forget about your company and what you have to offer? With BE-Mail, we can give your current and past customers new reasons to do business with you. We can provide useful information, reminders, money-saving e-coupons and other types of incentives to encourage them to call, click or visit.
BE Proactive! BE Seen!
And BE the company your customers and prospects think of first when it’s time to buy…with BE-Mail from BusinessVoice.
While designed to meet your specific marketing needs, your program also includes these standard features:
- An E-Flyer or E-Newsletter format
- Customized E-stationery with links to your website
- Customized content and/or links to online content
- Image links
- Tracking reports that detail who received, opened and clicked through your email
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