BE-Mail (BusinessVoice E-mail) is an email marketing program that allows you to stay in front of your current customers and prospects. By delivering your most important marketing messages to targeted inboxes, BE-Mail builds trust, brand recognition and top-of-mind awareness of your company, products and services, all while encouraging a specific response, and all for pennies or less per impression.
"[Your] creative on the monthly Mountain View Tire newsletter that goes out to thousands of our customers now has been second to none. I have already been thanked by customers for sending them a newsletter each month with special pricing." - Chris Mitsos, Vice President / Mountain View Tire
Look at These Numbers
In October of 2008, ROI Research of Lancaster, Pennsylvania conducted a survey of more than 1,500 people for the marketing firm Epsilon. ROI concluded that “the benefits of permission-based email marketing campaigns extend far beyond e-commerce transactions and have a significant impact on purchasing behavior and consumer loyalty.” The study also showed that customers are more likely to buy from companies that marketed to them via email.
Here are the key findings from the ROI Research / Epsilon survey:
57% of consumers have a more positive impression of companies once they receive email from them;
40% said that simply receiving a company’s email increases the likelihood that they’ll make a future purchase from that company;
71% remember a company’s email communications when making a purchase at the company’s website;
50% said they’re more likely to buy products from companies that send them email, whether their purchases are online or at the place of business;
One-third said they usually visit sites directly instead of clicking on an email link.
Why Do You Need BE-Mail?
How many of your customers make a single purchase then never return? How many of your prospective customers visit your website once but never come back? How many simply forget about your company and what you have to offer? With BE-Mail, we can give your current and past customers new reasons to do business with you. We can provide useful information, reminders, money-saving e-coupons and other types of incentives to encourage them to call, click or visit.
BE Proactive! BE Seen!
And BE the company your customers and prospects think of first when it’s time to buy…with BE-Mail from BusinessVoice.
While designed to meet your specific marketing needs, your program also includes these standard features:
An E-Flyer or E-Newsletter format
Customized E-stationery with links to your website
Customized content and/or links to online content
Image links
Tracking reports that detail who received, opened and clicked through your email
BusinessVoice - Our monthly e-newsletter, The BusinessVoice Marketer, provides readers with easy access to marketing tips, relevant blog posts, Marketing Minute videos, and other information that can help them market their organization more successfully. We also use it to remind our clients and prospects about the many services we offer.
Mountain View Tire - We create this monthly e-newsletter to reach out to MVT's existing clients and encourage repeat business. The content includes a special or free offer, plus links to two or three car care tips or other information on MVT's website that just about any driver would find helpful.
F&M Bank - We produce "Headlines," the monthly e-flyer for F&M Bank. This particular issue - only the second we created for the client - generated 40 new online bill pay customers within a few days. F&M Bank was very happy with the results.
King John Portable Toilets - Used to create awareness and reinforce the client's positioning statement - "your throne away from home" - this email also includes an incentive to call in the form of a 10% off coupon.
EMB Designs - We produced a series of BE-Mail flyers to inform subscribers about EMB's monthly inventory specials. Readers got in-depth product information, plus links they could use to place orders online.
Liberty National Bank - This particular BE-Mail was used to alert Liberty customers about a change in their Bounce Protection service. The familiar logo and the links to the bank's online Contact Information and other website pages reassure recipients that the email is legitimate.
InTech IT Solutions - This BE-Mail newsletter was designed primarily to provide information to InTech's target audience. The various links lead either to the company's website or PDFs.
BE-Mail Email Marketing
