Background Music Survey Results
 

Facts And Figures

Research shows that music boosts employee productivity and morale. And selecting the right music will keep customers in a store longer.

- US Small Business Administration

Research has shown that stress hormone levels can be reduced by as much as 41% by listening to music with an upbeat tempo.

- Stress Busters Calendar, Workman Publishing

91% of shoppers said music affected their behavior. 86% of shoppers said music adds to a store's atmosphere.

- Music Choice

During an average radio hour, your customers can hear 15 to 18 advertisements, some even from your competition. 20 minutes, or 33%, of each radio hour contains ads, DJs, contest announcements and/or news.

- Music Choice

You could be losing over 40 hours of productivity per employee per year if they spend just 10 minutes each day listening to and discussing the ads, news, DJs, and contests they hear on the radio.

- Music Choice

One restaurant study showed that slow tempo music increased per dinner party bar sales 40.9%, and that diners lingered 24% longer when slow tempo music played.

- Gallup Organization Survey

A study showed that workers who listened to their favorite music improved their job performance and productivity by 10%.

- Men's Health

33% of shoppers cited that music played in a store influenced their decision to make a purchase.

- Gallup Organization Survey

Grocery store profits increased 38% when the sound system played slow-tempo easy-listening music. According to Ronald Milliman, Professor of Marketing at WKU, “Music works to slow your pace through the store, and it even slows your eye movements, so you spend more time looking at products.”

- Western Kentucky University

A test titled “The Influence of Background Music on Restaurant Patrons” showed sales increased 11.6% when up-tempo music was played during lunch; they increased 15.7% when slower tempo music was played during dinner.

- Restaurant Management Magazine