I was inspired by this piece from Jacquelyn Ottman. She's the founder of J. Ottman Consulting, "a marketing and new products firm committed to meeting consumer needs sustainability."
It seems that, sometimes, we Americans can forget what we're capable of doing. During presidential election season, for instance, we invest so much hope in our candidate, as if he or she is the lone messiah capable of leading us to the promised land. But, the fact is, the solutions to our problems are in all of us, not just one leader.
In her article, Ottman writes that we, as marketers, can have a huge effect not only on how people perceive our environmental issues, but how they will be addressed. She shows that we don't need to wait for a single scientist to come up with the big answers to our climate and energy questions, but that you and other marketers - yes, marketers - can make a difference in a million different ways. Please read it, then apply your imagination to your own sustainability questions.
