The number of success stories involving Aroma Marketing is growing. Here are just a few examples.
The Hard Rock Hotel in Orlando used a waffle cone scent to attract customers to its ice cream shop and increased their sales by 50%.
H.H. Greg increased sales by 33% in remodeled stores by using the scents of apple pie, sugar cookies and other home cooking favorites on its sales floors.
Grocers across the nation are finding that releasing bakery scents within their stores at strategic times are increasing bakery sales by 20% and more.
Florida Hospital’s Seaside Imaging Center created a beach-like environment to decrease patient anxiety by infusing their waiting room with ocean and coconut aromas, and the MRI room with a vanilla scent. The results were dramatic. The cancellation rate dropped 50% and the need for sedation during MRI’s dropped from 6% of patients to 2%.
Westin Hotels and retailers Thomas Pink, Hollister, Victoria’s Secret and Bloomingdales are infusing their properties with signature scents to further solidify their brands in the minds – and noses – of customers.
Dr. Eric Spangenberg, Dean of the College of Business and Economics at Washington State University, tested Aroma Marketing in a clothing store to determine how scent affects customers by gender. He found that using a vanilla scent in the women’s department and dressing rooms, and a spicy, honey-like scent in the men’s department and dressing rooms nearly doubled receipts.
One study measured consumer reaction to two identical pairs of Nike running shoes. Each pair of shoes was placed in a separate but identical room. One room was infused with a mixed-floral scent. The other was not. By an overwhelming margin of 84%, consumers preferred the shoes displayed in the room with the fragrance. When asked, consumers also estimated the price of the shoes in the scented room to be, on average, $10.33 higher than the shoes in the unscented room.
For more details on the power of Aroma Marketing from BusinessVoice, call 866/473-9000.
