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Advertising That Uses 9/11: Tasteful or Tacky?

Written by Jessica Miller   
Tuesday, 13 September 2011 15:56

World_Trade_CenterIf you watched television on Sunday, September 11, 2011, you may have seen a few “tribute” commercials from State Farm and Anheuser-Busch.

What did you think of them? Or the idea of them?

Were the spots a good way for the brands to publicly express their "feelings" about this important day? Or was it in poor taste for marketers to align themselves in any way with this somber event?

The “comments” sections below the videos reveal feedback on both sides of the fence, and this Ad Age piece shows the crowd leaning toward the poor taste side of things, but we’d like to know what you think.

Click here to see the State Farm commercial.  (Don't miss the behind-the-scenes clips.) And watch the Budweiser spot here.

 

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