Discovery & Marketing: Success On Hold Begins With Good Program Design

There’s a reason shoes don’t come in just one size. One size doesn’t fit all. That goes for On Hold Messaging programs too. In order for us to deliver the type of service you want and meet the goals you’ve established for your OHM, we need to design a customized program for you. One that fits just right.

When we talk, we’ll ask about your current marketing strategy and learn about the goals you have for your On Hold Messaging. Do you want to increase revenue with direct response copy? Would you like to create top-of-mind awareness of a broader range of products and services for your frequent callers? Maybe you want to focus on building or supporting your brand or strengthening your telephone image.

We’ll find out everything we can about your caller demographics, incoming call patterns, and the reasons people call. We’ll discuss your objectives for the program, general message content and style, voice and music options, distribution, your telephone and ancillary telecommunications systems, and more. (Want to see how much time your callers are spending on hold each year? Click here to use our Hold Time Calculator.)

“We have been very pleased with our BusinessVoice On Hold Messaging program.
Thanks for the good job.” - Wayne Smith, Astrup

Then, we can determine your caller profile – the audience you want to reach – along with the length of your On Hold Messaging productions, and the frequency and schedule of your updates.

It’s this in-depth discovery process that establishes the foundation for a more successful program, and it’s another aspect of our service that sets BusinessVoice apart.

Want more information about On Hold Messaging Program Design? We wrote the book on it. Literally. Click here to request your free copy of “10 Steps To Effective On Hold Messaging Program Design and Implementation.” It’s full of the questions you should ask yourself and any OHM provider before beginning an On Hold Messaging program.