In the marketing industry, we’re frequently presented with the task of achieving more bang for less buck, especially in slow economy.
And whether we’re actually in a recession or not, in our current economic state, it’s only natural that business owners are concerned about their bottom lines.
But a slow economy is no reason to slash your marketing budget. It’s time to attack.
In a post at the Stopwatch Marketing blog John Rosen lays out a plan for burying your competition, a helpful do’s and don’ts list ripe with successful and not-so-successful examples from previous economic slowdowns, and sage advice to live by.
While slowdowns can be scary and painful, they also have salutary effects. They force companies to refocus efforts on strategies that genuinely build businesses and powerful brands. For those who accept this challenge and make the right choices, slowdowns can be a period of growth and success.
