I recently read about a technique called Home Staging in which you prepare a home for sale by changing the interior design to improve the odds of a quick sale. But the first step in Home Staging has nothing to do with moving furniture. You start by retiring your memories of the place that was your home for many years. Then you can look at the structure with new eyes' those of a potential buyer.
How many of us cling to the same marketing concept for years? Maybe you rearrange it a bit every now and then, like you might relocate the couch or a recliner to different sides of your living room rather than redecorating.
If you want to inject new life into your marketing to improve sales, consider "retiring" your current concept and looking at your service or product from the eyes of the customer. What do they want to know about your service or product and the value it has for them?
The familiar comfort of a tried and true marketing concept might not amount to much for those who haven't lived with it as you have. Look at your marketing with new eyes and see what customers would want from what you have to offer.
