Brad Timofeev has been certified as an Analytics Qualified Individual by the world’s leading search engine company, Google.

Timofeev is the Technical Marketing Coordinator for BusinessVoice and its in-house web company WebArt. BusinessVoice provides Point-Of-Entry Marketing services for thousands of client locations nationwide. WebArt serves as the agency’s website design and development arm.

As an Analytics Qualified Individual, Timofeev has proven his proficiency with Google Analytics. According to Google, “Analytics is a very powerful tool in the hands of knowledgeable users. Qualified users can be effective at leveraging Google Analytics within their organizations and at helping others to do the same.”

“WebArt is all about building long-term online success for our clients,” said Timofeev. “And this certification is another step forward in our commitment to our clients.”

WebArt’s Website Marketing programs combine several approaches to driving qualified traffic to client sites, maintaining each site’s relevance to visitors, building overall web presence, and creating and tracking effective calls-to-action. “Google Analytics gives us an accurate sense of how we’re doing for each client, and how we can improve each site’s performance,” said Timofeev. 

Google Analytics is a service that generates detailed statistics about the visitors to websites. It is currently the most popular website statistics service in the world, being used on more than half of the 10,000 most-visited websites. Google Analytics can track visitors from all referring sources, including search engines, email marketing, display advertising, pay-per-click advertisements, and digital collateral, such as links within PDF documents.